Based at the main entrance to Expo, Pavilion Zero introduced visitors to the Exposition’s theme focusing on humankind’s relationship to nature and the way food production, conservation and consumption have evolved.
The first UN spoon installation of the UN itinerary located at the entrance to Pavilion Zero introduced the pillars of the Zero Hunger Challenge and provided an overview of important work carried out by the UN in the fight against hunger. The UN spoon in front of Pavilion Zero displayed multimedia material that was provided by some of the 22 UN agencies that make up the UN’s presence at Expo Milano 2015.
Click on the image below to watch the videos that were shown on the UN spoon in front of Pavilion Zero:
The Pavilion consisted of 12 rooms with impressive props from a huge artificial tree growing through the roof, to an 18-metre digital wall, life-size animals, fish swimming through the sky, hanging farming instruments, 360 degree digital landscapes and film documentaries on the five winners of the competition on Best Sustainable Development Practices.
The exhibition path of both Pavilion Zero and the UN was marked by the UN Stele: large back-lit panels with a strong visual identity linked to the scenery of the pavilion. The two paths were interconnected from the beginning to the end of the exhibition through seven of these Stele, which addressed the following topics: the sharing and preservation of knowledge, the importance of plant biodiversity, good practices in animal production, the importance of forests, the topic of access to land and tools, the conservation of food, and the issue of food loss and waste.
It is estimated that an average of 40 percent of Expo’s visitors, or around 40-50,000 people per day, spent an average of 30-35 minutes in this area.
For more information on Pavilion Zero, visit the official Expo Milano 2015 page here.
Visitors were encouraged to join the Zero Hunger Challenge and explore the UN Itinerary at Expo Milano 2015 by downloading our free app for Expo. To find out more, click here.